Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising (Classic Reprint) - Hardcover

Samuel Roland Hall

9780331353839: Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising (Classic Reprint)

Hardcover

ISBN 10: 0331353830 ISBN 13: 9780331353839

Publisher: Forgotten Books, 2018

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Excerpt from Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising

For several years prior to the publication of this book I had the conviction that a treatise on the art of writing an advertisement, preparing copy, as we advertising men put it, written in a simple, chatty style, would be welcomed by a public that is becoming more and more keenly interested in the busi ness 0 selling through publicity.

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