"Stage Directions" Guide to Getting and Keeping Your Audience (Stage Directions S.) - Softcover

9780325001135: "Stage Directions" Guide to Getting and Keeping Your Audience (Stage Directions S.)

Softcover

ISBN 10: 0325001138 ISBN 13: 9780325001135

Publisher: Heinemann Educational Books,U.S., 1999

Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.

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Synopsis:

In the late 1990s theatre competes with many other forms of entertainment for people's leisure time. So how does theatre attract and maintain the audience it needs? This book explains to the reader the many ways of doing this. It provides information on advertising to motivate ticket buyers, creating attention-grabbing mailouts, using newsletters, numerous successful marketing tips, what keeps audiences away, and much more.

About the Author:

STEPHEN PEITHMAN is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.NEIL OFFEN served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

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