Synopsis
Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.
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Review
"Using CB in my classes has been a very positive experience. I have found the content to be well written and grounded in traditional consumer behavior theory, while my students seem to relate particularly well with the timely examples provided by the authors."--Dr. C. David Shepherd; Georgia Southern University "CB is a well written book, that has a focused perspective on both practical and theoretical aspects of consumer behavior. Students see CB as more relevant compared to some of the other texts out there."--Susan Myers; University of Central Arkansas
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Search results for CB2
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CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Available Titles CourseMate)
Published by
South-Western College Pub, 2010
ISBN 10: 032482999X
ISBN 13: 9780324829990
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432946958
Stock Image
CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Available Titles CourseMate)
Published by
South-Western College Pub, 2010
ISBN 10: 032482999X
ISBN 13: 9780324829990
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G032482999XI3N00
Stock Image
CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Available Titles CourseMate)
Published by
South-Western College Pub, 2010
ISBN 10: 032482999X
ISBN 13: 9780324829990
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076174627
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Cb2 (With Review Cards and Cb4me. Com Printed Access Card) (Student Edition) (Second Edition)
Published by
South-Western College Pub, Mason, OH, 2011
ISBN 10: 032482999X
ISBN 13: 9780324829990
New
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: New. Dust Jacket Condition: No Dust Jacket. 2nd Revised edition. Revised. Text appears clean with an inactivated access code. Binding is tight and pages are crisp. Cover front and back still glossy and in great condition. Looks good, great buy! 352 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; Economics. ISBN: 032482999X. ISBN/EAN: 9780324829990. Pictures of this item not already displayed here available upon request. Inventory No: 1561011363. Seller Inventory # 1561011363