Practical Management Science - Hardcover

Winston Ph.D., Wayne L; Albright, S Christian

Hardcover

ISBN 10: 0324662505 ISBN 13: 9780324662504

Publisher: South-Western, 2008

Synopsis

Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The CD-ROMs packaged with every new book include the following useful add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); Solver Table, which allows you to do sensitivity analysis; and Premium Solver for Education from Frontline Systems. All of these add-ins have been revised for Excel 2007.

About this title

Review

"Prose is casual and understandable; not stuffy or full of jargon. Problems are realistic and motivating for students, but solvable. Working through problems within a spreadsheet provided by the authors along side text discussion is invaluable for the learning experience." "More simplistic and to the point. Not to much extra material above and beyond the student's level. I also enjoyed the more focused approach toward simulations!! Good business examples are used with nice introductory paragraphs for each chapter. The CD that accompanies the book contains wonderful solution sets and useful supplemental programs."

About the Author

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the school-wide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

About this edition

• Publisher: South-Western
• Publication date: 2008
• ISBN 10: 0324662505
• ISBN 13: 9780324662504
• Binding: Hardcover
• Edition number: 3
• Number of pages: 992