Basic Marketing Research (Book Only) - Hardcover

Churchill, Gilbert A; Brown, Tom J; Suter, Tracy A

Hardcover

ISBN 10: 032459934X ISBN 13: 9780324599343

Publisher: South-Western, 2009

Synopsis

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Edition details

• Publisher: South-Western
• Publication date: 2009
• Language: English
• ISBN 10: 032459934X
• ISBN 13: 9780324599343
• Binding: Hardcover
• Number of pages: 594