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Synopsis
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
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Review
"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University - Chico
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- PublisherSouth-Western
- Publication date2007
- ISBN 10 0324542909
- ISBN 13 9780324542905
- BindingHardcover
- LanguageEnglish
- Edition number6
- Number of pages640
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Business Communication: Process and Product
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South-Western College Pub, 2007
ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
Published by
South-Western College Pub, 2007
ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
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ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
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ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
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South-Western College Pub, 2007
ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
Published by
South-Western College Pub, 2007
ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication : Process and Product by Mary Ellen Guffey (2007, Hardcover, Revised)
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South-Western Cengage Learning, 2007
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ISBN 13: 9780324542905
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Business Communication: Process and Product
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ISBN 13: 9780324542905
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Business Communication: Process and Product
Published by
South-Western College Pub, 2007
ISBN 10: 0324542909
ISBN 13: 9780324542905
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Business Communication: Process and Product
Published by
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ISBN 10: 0324542909
ISBN 13: 9780324542905
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