Synopsis
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.
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Marketing Research: Methodological Foundations (Book Only)
Published by
South-Western College Pub, 2009
ISBN 10: 0324359950
ISBN 13: 9780324359954
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Marketing Research: Methodological Foundations (Book Only)
Published by
South-Western College Pub, 2009
ISBN 10: 0324359950
ISBN 13: 9780324359954
Used
Hardcover
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail. Seller Inventory # OTV.0324359950.G
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Marketing Research: Methodological Foundations (Book Only)
Published by
South-Western College Pub, 2009
ISBN 10: 0324359950
ISBN 13: 9780324359954
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Stock Image
Marketing Research: Methodological Foundations (Book Only)
Published by
South-Western College Pub, 2009
ISBN 10: 0324359950
ISBN 13: 9780324359954
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00085248693