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Synopsis
The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
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Synopsis
Intended for use in undergraduate and graduate courses, this textbook introduces students to the fundamentals of integrated marketing communications (IMC). Sample topics include targeting communications, setting objectives, selecting message appeals, assessing ad effectiveness, and using consumer-oriented promotions. Coverage of Internet advertisin
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
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Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0324321430.G
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426174769
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
Used
Hardcover
Seller: My Dead Aunt's Books, Hyattsville, MD, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. First couple pages are creased and worn. Otherwise like new, very good condition. Cover still very glossy. Seller Inventory # 44016B
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Published by
Cengage Learning, Mason, Ohio, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Hardcover
Seller: Wombat's Book Nook, Yarraville, VIC, Australia
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seventh Edition. Seventh Edition. A comprehensive and market-leading textbook on integrated marketing communications (IMC) by Terence A. Shimp of the University of South Carolina. This edition provides thorough coverage of all aspects of marketing communication, including advertising, sales promotion, branding strategies, point-of-purchase communications, marketing-oriented public relations, word-of-mouth buzz creation, and event and cause-oriented sponsorships. The text integrates academic theories with practical applications through real-company examples and case studies. Features include expanded coverage of IMC fundamentals, brand equity enhancement, behavioral influence, and marcom accountability. Ideal for undergraduate and graduate courses in marketing communications and related business disciplines. Hardcover in Good condition. Seller Inventory # SCAN-11-A8AA94C0
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Advertising, Promotion and Other Aspects of Integrated Marketing Communication, 7th
Published by
South-Western, Cincinnati, OH, 2007
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 7th Edition. The text has some highlighting, the cover is in nice condition. Has marks on exterior of pages, otherwise Binding is very good. Looks very nice. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1561002005. Seller Inventory # 1561002005
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Advertising, Promotion and Other Aspects of Integrated Marketing Communication, 7th
Published by
South-Western, Cincinnati, OH, 2007
ISBN 10: 0324321430
ISBN 13: 9780324321432
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 7th Edition. The text appears clean, the cover has a small scratch on the front and a remainder mark on the outer page edges. A Very nice book ! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1560791061. Seller Inventory # 1560791061
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 7th edition. 629 pages. 10.75x8.50x1.00 inches. In Stock. Seller Inventory # 0324321430
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