Items related to Sales Management: Analysis and Decision Making

Sales Management: Analysis and Decision Making - Softcover

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; Schwepker Jr, Charles H.

 
9780324321050: Sales Management: Analysis and Decision Making

Synopsis

This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship management and outsourcing the sales force. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

"synopsis" may belong to another edition of this title.

Synopsis

This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship manageme

"About this title" may belong to another edition of this title.