This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship management and outsourcing the sales force. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship manageme
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Softcover. Condition: Good. 6th Edition. The text has some marking, the cover has some wear with some creasing. Multiple copies available this title. Quantity Available: 1. ISBN: 0324321058. ISBN/EAN: 9780324321050. Pictures of this item not already displayed here available upon request. Inventory No: 1560792429. Seller Inventory # 1560792429
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