This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship management and outsourcing the sales force. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship manageme
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Softcover. Condition: Good. 6th Edition. The text has hi-lightings and underlinings, the cover has bend creases front and back plus a couple of stickers. Quantity Available: 1. ISBN: 0324321058. ISBN/EAN: 9780324321050. Pictures of this item not already displayed here available upon request. Inventory No: 1560799976. Seller Inventory # 1560799976
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Softcover. Condition: Very Good. 6th Edition. The text has highlighting, the cover has light wear. Multiple copies available this title. Quantity Available: 2. ISBN: 0324321058. ISBN/EAN: 9780324321050. Pictures of this item not already displayed here available upon request. Inventory No: 1560792441. Seller Inventory # 1560792441
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