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Synopsis
Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and
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Review
"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."
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- PublisherSouth-Western
- Publication date2005
- ISBN 10 0324288522
- ISBN 13 9780324288520
- BindingHardcover
- LanguageEnglish
- Number of pages582
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Global Strategy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.75. Seller Inventory # G0324288522I5N00
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Global Strategy (with World Map and InfoTrac)
Published by
South-Western College Pub, 2005
ISBN 10: 0324288522
ISBN 13: 9780324288520
Used
Hardcover
Seller: Drew, Hutchinson, KS, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: VeryGood. Has some highlighting. looks almost new! Seller Inventory # 58W000000E0Z_ns
Quantity: 1 available
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Global Strategy (with World Map and InfoTrac)
Published by
South-Western College Pub, 2005
ISBN 10: 0324288522
ISBN 13: 9780324288520
New
Hardcover
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 0324288522-11-14084622
Quantity: 1 available
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Global Strategy (with World Map and InfoTrac)
Published by
South-Western College Pub, 2005
ISBN 10: 0324288522
ISBN 13: 9780324288520
Used
Hardcover
Seller: Bulrushed Books, Moscow, ID, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #172D-00144
Quantity: 1 available
Stock Image
Global Strategy (with World Map and InfoTrac)
Published by
South-Western College Pub, 2005
ISBN 10: 0324288522
ISBN 13: 9780324288520
Used
Hardcover
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780324288520-G
Quantity: 1 available