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PENG Global Strategy ISBN 13: 9780324288520

Global Strategy - Hardcover

 
9780324288520: Global Strategy

Synopsis

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

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Review

"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."

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  • PublisherSouth-Western
  • Publication date2005
  • ISBN 10 0324288522
  • ISBN 13 9780324288520
  • BindingHardcover
  • LanguageEnglish
  • Number of pages582

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9780324590999: Global Strategy

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ISBN 10:  0324590997 ISBN 13:  9780324590999
Publisher: South-Western, 2008
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Peng, Mike W.
Published by Thomson South-Western, 2005
ISBN 10: 0324288522 ISBN 13: 9780324288520
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.75. Seller Inventory # G0324288522I5N00

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Peng, Mike W.
Published by South-Western College Pub, 2005
ISBN 10: 0324288522 ISBN 13: 9780324288520
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hardcover. Condition: VeryGood. Has some highlighting. looks almost new! Seller Inventory # 58W000000E0Z_ns

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Peng, Mike W.
Published by South-Western College Pub, 2005
ISBN 10: 0324288522 ISBN 13: 9780324288520
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Peng, Mike W.
Published by South-Western College Pub, 2005
ISBN 10: 0324288522 ISBN 13: 9780324288520
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Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #172D-00144

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Peng, Mike W.
Published by South-Western College Pub, 2005
ISBN 10: 0324288522 ISBN 13: 9780324288520
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Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780324288520-G

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