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Synopsis
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
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The test bank is exactly what I prefer. You provide a good mixture of questions in regard to straight definitions vs. application questions, and diversity in True/False, Multiple Choice, and Short Answer. Your test bank is one of the better collections of questions I have seen in a while.
Synopsis
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
"About this title" may belong to another edition of this title.
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Essentials of Marketing
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Essentials of Marketing
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South-Western College Pub, 2004
ISBN 10: 0324282923
ISBN 13: 9780324282924
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Essentials of Marketing
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Essentials of Marketing
Published by
South-Western College Pub, 2004
ISBN 10: 0324282923
ISBN 13: 9780324282924
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Essentials of Marketing Lamb, Charles W.; Hair, Joe F. and McDaniel, Carl
Published by
South-Western College Pub, 2004
ISBN 10: 0324282923
ISBN 13: 9780324282924
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Essentials of Marketing
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