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Synopsis
Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.
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Synopsis
Baron (management, Rensselaer Polytechnic Institute) and Shane (economics, Case Western Reserve University) describe the development of entrepreneurship through distinct phases assembling resources, launching a new venture, building the business, and collecting the rewards. The textbook outlines this process and uses case studies and current resear
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Entrepreneurship: A Process Perspective (with InfoTrac)
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South-Western College Pub, 2004
ISBN 10: 0324273568
ISBN 13: 9780324273564
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Entrepreneurship: A Process Perspective (with InfoTrac)
Published by
South-Western College Pub, 2004
ISBN 10: 0324273568
ISBN 13: 9780324273564
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Condition: Good. Good condition. With access code! A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Y03A-02995
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Entrepreneurship: A Process Perspective (with InfoTrac)
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South-Western College Pub, 2004
ISBN 10: 0324273568
ISBN 13: 9780324273564
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Entrepreneurship: A Process Approach
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780324273564. Seller Inventory # 3942077
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Entrepreneurship: A Process Approach
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Entrepreneurship: A Process Perspective
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South-Western, Cincinnati, OH, 2005
ISBN 10: 0324273568
ISBN 13: 9780324273564
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Hardcover. Condition: Good. Edition Unstated. Includes Infotrac. Text has underlining with spine rubs and corner scuffs. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0324273568. ISBN/EAN: 9780324273564. Pictures of this item not already displayed here available upon request. Inventory No: 1560774090. Seller Inventory # 1560774090