Synopsis
(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Consumer Behavior
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South-Western College Pub, 2005
ISBN 10: 0324271972
ISBN 13: 9780324271973
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Consumer Behavior
Published by
South-Western College Pub, 2005
ISBN 10: 0324271972
ISBN 13: 9780324271973
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Consumer Behavior
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ISBN 10: 0324271972
ISBN 13: 9780324271973
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Consumer Behavior
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Consumer Behavior
Published by
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ISBN 10: 0324271972
ISBN 13: 9780324271973
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Consumer Behavior
Published by
South-Western College Pub, 2005
ISBN 10: 0324271972
ISBN 13: 9780324271973
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Consumer Behavior
Published by
South-Western College Pub, 2005
ISBN 10: 0324271972
ISBN 13: 9780324271973
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