SG Managerial ECO App Strategy - Softcover

MOYER; HARRIS; MCGUIGAN

Softcover

ISBN 10: 0324260962 ISBN 13: 9780324260960

Publisher: South-Western, 2004

Synopsis

This text seeks to train students to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

About this title

Review

[The] Managerial Challenges, examples, and international perspective make not only the reading of each chapter enjoyable and interesting, but also gives real business examples of topics covered in each chapter. Paul M. Hayashi, University of Texas at Arlington

Edition details

• Publisher: South-Western
• Publication date: 2004
• Language: English
• ISBN 10: 0324260962
• ISBN 13: 9780324260960
• Binding: Paperback