Multinational Management: A Strategic Approach - Hardcover

Cullen, John; Parboteeah, K. Praveen

 
9780324259902: Multinational Management: A Strategic Approach

Synopsis

In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet

"synopsis" may belong to another edition of this title.

Review

Discussion of material is superb, as is the topic selection.

Synopsis

In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet

"About this title" may belong to another edition of this title.