Small Business Management - Softcover

BRUTON; BAMFORD

Softcover

ISBN 10: 0324236174 ISBN 13: 9780324236170

Publisher: South-Western, 2005

Synopsis

SMALL BUSINESS MANAGEMENT is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. SMALL BUSINESS MANAGEMENT has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, SMALL BUSINESS MANAGEMENT will be a hands-on learning practicum. With a solid emphasis on research and the most current environmental conditions in small business, and the authors' backgrounds in strategy, this text provides a solid foundation in terms of the types of business students are most likely to start, which are those businesses that start out small and are expected to stay small for the foreseeable future. The text also provides coverage and development of the business plan which is found in SMALL BUSINESS MANAGEMENT's Appendix.

About this title

Synopsis

Bamford (strategy and entrepreneurship, U. of Richmond) and Bruton (strategy and entrepreneurship, Texas Christian U.) explain the strategies, environments and decision-making processes most important for creating and operating a successful small business. The authors use the ongoing case of a single business to allow readers to cast themselves in

Edition details

• Publisher: South-Western
• Publication date: 2005
• Language: English
• ISBN 10: 0324236174
• ISBN 13: 9780324236170
• Binding: Paperback
• Number of pages: 333