Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!
"synopsis" may belong to another edition of this title.
A richly informed and thought-provoking assessment of the often-neglected Retail Industry. Samli's very original perspective offers important insights to both small business owners and large company executives.
Focusing on the specific requirements of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasising relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers.
"About this title" may belong to another edition of this title.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780324233087. Seller Inventory # 8664413
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Hardcover. Condition: Very Good. Very Good. Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge (0), Vol. 0 by A. Coskun Samli. South-Western Educational Pub, 2004. 194pp. Language: English. Note: Company name stamped inside the cover. Otherwise fine. Seller Inventory # 00021920
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-077-02869
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