Strategic Planning: A Practical Guide for Competitive Success - Softcover

Abraham, Stanley Charles

Softcover

ISBN 10: 0324232551 ISBN 13: 9780324232554

Publisher: South-Western, 2005

Synopsis

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

About this title

Review

What I like most about the book is that it is a tool that managers can use to jumpstart or improve their strategy process. It seems that most strategy books deal with the theory (content) and not necessarily the how (process). I think the SAM CD is an excellent tool for doing in addition to analyzing.

Synopsis

Is geared towards the reader who wants to place a focus on the strategy formulation phase of the management process. Its coverage is limited to single-product of single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates, emphasising the pragmatics of strategy.

Edition details

• Publisher: South-Western
• Publication date: 2005
• Language: English
• ISBN 10: 0324232551
• ISBN 13: 9780324232554
• Binding: Paperback
• Number of pages: 240