Strategic Management: Building and Sustaining Competitive Advantage - Softcover

Lei, David; Pitts, Robert A.

 
9780324226218: Strategic Management: Building and Sustaining Competitive Advantage

Synopsis

Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!

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Product Description

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Review

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

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