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Marketing Principles and Best Practices (Transparencies)

 
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K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin; Michael D. Hutt; Balaji C. Krishnan; Robert F. Lusch; Ilkka A. Ronkainen; Jagdish N. Sheth; K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin; Michael D. Hutt; Balaji C. Krishnan; Robert F. Lusch; Ilkka A. Ronkainen; Jagdish N. Sheth
Published by Thomson South-Western, 2005
ISBN 10: 0324221436 ISBN 13: 9780324221435
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