Accountable Marketing: The Economics of Data-Driven Marketing - Hardcover

Rosenwald, Peter

Hardcover

ISBN 10: 0324203594 ISBN 13: 9780324203592

Publisher: Cengage Learning, 1980

Synopsis

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.

About this title

Review

This is math for even the quantitatively challenged. The formulas alone are worth buying the book for.

?a must read for today's marketer.? a truly breakthrough tool that any serious marketer will find of enormous value.

There is no better book when you want to learn the economics of reaching the people who count, as opposed to counting the people you reach.

?an excellent foundation for anyone looking for a reliable, practical method of ensuring their marketing dollars are well spent?. very practical, easy to read, and full of helpful examples. A must have for everyone's marketing library.

'a must read for today's marketer.' a truly breakthrough tool that any serious marketer will find of enormous value.

'an excellent foundation for anyone looking for a reliable, practical method of ensuring their marketing dollars are well spent'. very practical, easy to read, and full of helpful examples. A must have for everyone's marketing library.

He's been there, done that, and got the T-shirt. Now he's written the book and all you have to do is read it'. If you're in business'and seeking to maximise your share of your customer's wallet, this book is priceless. Buy this book and become accountable.

a must read for todays marketer. a truly breakthrough tool that any serious marketer will find of enormous value.

Hes been there, done that, and got the T-shirt. Now hes written the book and all you have to do is read it. If youre in businessand seeking to maximise your share of your customers wallet, this book is priceless. Buy this book and become accountable.

a]a must read for todayas marketer.a] a truly breakthrough tool that any serious marketer will find of enormous value.

Synopsis

Businesses are increasingly concerned about measurability and accounility - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accounle Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an excellent tool for midlevel managers through senior execs - or anyone who wants to gain greater command of their marketing program.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324203594
• ISBN 13: 9780324203592
• Binding: Hardcover
• Number of pages: 368