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Competitive Intelligence: A Framework for Web-based Analysis and Decision Making - Hardcover

Vibert, Conor

 
9780324203257: Competitive Intelligence: A Framework for Web-based Analysis and Decision Making

Synopsis

Competitive Intelligence: A Framework for Web-based Analysis & Decision Making explains how to conduct competitive research using the Internet, as well as offers readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner. Will my competitor survive? Are my key suppliers in financial trouble? Are our key employees appropriately compensated? Is my industry attractive to new entrants? This book will guide you on how to see trends over time and project the actions of your customers and vendors. Using Vibert’s framework and an array of research tools, Competitive Intelligence can give you an edge over your competition.

"synopsis" may belong to another edition of this title.

Synopsis

In this title, the author explains how to conduct competitive research using the Internet, as well as offering readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner.

"About this title" may belong to another edition of this title.