Public Relations: The Complete Guide - Hardcover

Marconi, Joe

Hardcover

ISBN 10: 0324203047 ISBN 13: 9780324203042

Publisher: Cengage Learning, 1980

Synopsis

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

About this title

Review

"Informative, spin-free, and right on target. Required reading for anyone who wants to design and implement a winning program."

"It's all here. Joe Marconi's guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."

"Its all here. Joe Marconis guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."

"Itas all here. Joe Marconias guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."

"I am not sure that a more comprehensive and more comprehensible book about public relations has ever been written. If a person is simply curious about the PR business, this is the first book he or she should read. And for PR practitioners, it should be the foundation of their professional resource libraries. This is the new 'Bible ' of public relations."

"I spent all of my adult life in what most people considered to be a highly successful career in public relations. Had I read Joe Marconi 's book, it would have been even more so. There is not a single facet of the huge area covered by the term public relations, which he has not examined and succinctly commented upon. It is a tour de force, a true PR bible and absolute must reading for anyone contemplating a public relations career as well as for executives in any field. Bravo!"

"In this step-by-step guide, Joe Marconi delineates how and why Public Relations is an integral ingredient in successful marketing campaigns. His comprehensive insights serve as invaluable information to the PR beginner and timely reminders to the seasoned professional. I wish I 'd had this book when I started my career over two decades ago."

"It 's all here. Joe Marconi 's guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324203047
• ISBN 13: 9780324203042
• Binding: Hardcover
• Number of pages: 386