Items related to Mkt Resrch Methodological Foun

Mkt Resrch Methodological Foun - Hardcover

IACOBUCCI; CHURCHILL

 
9780324201604: Mkt Resrch Methodological Foun

Synopsis

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

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