Items related to Marketing Strategy
Synopsis
Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.
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Product Description
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Review
"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # I01A-10736
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Softcover
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # ZWV.0324201400.VG
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0324201400I4N00
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476896571
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476139293
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Marketing Strategy
Published by
South-Western College Pub, 2004
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-032-02014
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Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780324201406. Seller Inventory # 9476575
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Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780324201406. Seller Inventory # 9476574
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Marketing Strategy, 3rd
Published by
South-Western, Cincinnati, OH, 2005
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 3rd Edition. Highlighting in text, shelf and corner wear to cover, infotrac included Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0324201400. ISBN/EAN: 9780324201406. Pictures of this item not already displayed here available upon request. Inventory No: 1560801081. Seller Inventory # 1560801081
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Marketing Strategy, 3rd
Published by
South-Western, Cincinnati, OH, 2005
ISBN 10: 0324201400
ISBN 13: 9780324201406
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 3rd Edition. Minor marking in text, shelf and corner wear to cover, includes infotrac Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0324201400. ISBN/EAN: 9780324201406. Pictures of this item not already displayed here available upon request. Inventory No: 1560801082. Seller Inventory # 1560801082