Items related to Retailing

Retailing - Hardcover

Dunne

 
9780324201390: Retailing

Synopsis

This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

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Synopsis

For this fifth edition of a text for undergraduates, Dunne (business, Texas Tech University) and Lusch (management, University of Arizona) have incorporated material on the impact of the Internet and changes in the world's economic systems, along with boxes on recent retailing activity, the impact of new technologies, and innovations in the field.

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