The Best of the Future of Business - Softcover

Gitman, Lawrence J.; McDaniel, Carl

Softcover

ISBN 10: 0324183747 ISBN 13: 9780324183740

Publisher: Cengage Learning, 1980

Synopsis

In response to extensive market feedback, Larry Gitman and Carl McDaniel are proud to offer The Best of The Future of Business. Developed directly from Gitman and McDaniel's larger, best-selling text, this new version will appeal to instructors wanting a streamlined text combined with a proven ancillary package. With a goal of helping readers understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business, offers an extensive system of teaching and learning resources designed to ease course preparation and drive reader interactivity.

About this title

Synopsis

This book/CD-ROM text for business students highlights themes of business in the 21st century and real-life applications of knowledge. Technology topics are integrated throughout, in sections on global business, entrepreneurship, management, marketing, and technology. Learning features include e-commerce cases, and links to Web sites, as well as In

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324183747
• ISBN 13: 9780324183740
• Binding: Paperback
• Number of pages: 496