Truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first management text to incorporate coverage on knowledge management, highlighting the latest developments for improved managerial decision-making.
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The 4-Step Decision Model is an excellent tool for developing my students' critical thinking skills while solving end-of-chapter problems. They can apply their hands-on experience using the model in other college classes and in their careers.
Truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first management text to incorporate coverage on knowledge management, highlighting the latest developments for improved managerial decision-making.
"About this title" may belong to another edition of this title.
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