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Operations Management: Goods, Service, and Value Chains - Hardcover

 
9780324179392: Operations Management: Goods, Service, and Value Chains

Synopsis

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

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Synopsis

With an emphasis on services, this textbook for business students describes the concepts, techniques, and applications of contemporary operations management. Sample topics include supply chain design, capacity management, quality control, and project management. Two CD-ROMs are included with the text: one supplying Microsoft Office Project Professi

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Collier, David Alan, Evans, James R.
Published by Cengage Learning, 2006
ISBN 10: 0324179391 ISBN 13: 9780324179392
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Collier, David Alan,Evans, James R.
Published by South-Western College Pub, 2006
ISBN 10: 0324179391 ISBN 13: 9780324179392
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_392516330

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David Alan Collier; James R. Evans
Published by South-Western College Pub, 2006
ISBN 10: 0324179391 ISBN 13: 9780324179392
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 4.4. Seller Inventory # G0324179391I4N00

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Collier, David Alan, Evans, James R.
Published by South-Western College Pub, 2006
ISBN 10: 0324179391 ISBN 13: 9780324179392
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