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Synopsis
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.
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Synopsis
With an emphasis on services, this textbook for business students describes the concepts, techniques, and applications of contemporary operations management. Sample topics include supply chain design, capacity management, quality control, and project management. Two CD-ROMs are included with the text: one supplying Microsoft Office Project Professi
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Operations Management: Goods, Service, And Value Chains
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Operations Management: Goods, Service, And Value Chains
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Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000)
Published by
South-Western College Pub, 2006
ISBN 10: 0324179391
ISBN 13: 9780324179392
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Operations Management: Goods, Service, And Value Chains
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Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000)
Published by
South-Western College Pub, 2006
ISBN 10: 0324179391
ISBN 13: 9780324179392
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Hardcover
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