Strategic Management: Building and Sustaining Competitive Advantage - Softcover

Pitts, Robert A.; Lei, David

Softcover

ISBN 10: 0324177054 ISBN 13: 9780324177053

Publisher: Intl Thomson Education Group, 2002

Synopsis

This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

About this title

Review

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

Edition details

• Publisher: Intl Thomson Education Group
• Publication date: 2002
• Language: English
• ISBN 10: 0324177054
• ISBN 13: 9780324177053
• Binding: Paperback
• Edition number: 3