Items related to e-Commerce Management: Text and Cases (Series on University...
Synopsis
This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.
"synopsis" may belong to another edition of this title.
About the Author
Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world. He maintains a log of his most interesting thoughts at- http: //faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to contact him at sandeep@u.washington.edu.
Synopsis
This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.
"About this title" may belong to another edition of this title.
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e-Commerce Management: Text and Cases with Instructor's Resource CD & CD-ROM
Seller: Slack's Book Barn, Zanesville, OH, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: Fine. No Jacket. comes with Instructor's Resource CD & CD-ROM. Seller Inventory # 000517
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E-Commerce Management: Text and Cases
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_314098663
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E-Commerce Management: Text and Cases
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_461790280
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E-Commerce Management: Text and Cases
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0324152523I5N00
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E-Commerce Management: Text and Cases
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0324152523.G