Management of Technology and Innovation: A Strategic Application - Softcover

Bruton, Garry; White, Margaret

Softcover

ISBN 10: 0324144970 ISBN 13: 9780324144970

Publisher: South-Western, 2006

Synopsis

The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process.

About this title

Review

"This is the best book on the market that addresses the Management of Technology and Innovation. The intellectual content is solid and taken from rigorous research, yet is applicable to all technology in general. Aside the intellectual content, it is a tool that students can use to actively learn about the subject, through exercises, case study, and provoking discussion questions. The theme of the book is consistent cover to cover and the logic of its organization is excellent. I would adopt this text before all others. It poses the fairest treatment of technology management in general rather than being obsessed on one kind of technology. It affords the opportunity to the instructor to do so much more than just lecture. It is truly about the MANAGEMENT of technology, rather than using that important word in a superficial and cavalier way."

Edition details

• Publisher: South-Western
• Publication date: 2006
• Language: English
• ISBN 10: 0324144970
• ISBN 13: 9780324144970
• Binding: Paperback
• Number of pages: 600