Strategic Management: Building and Sustaining Competitive Advantage - Softcover

Pitts, Robert A.; Lei, David

 
9780324116892: Strategic Management: Building and Sustaining Competitive Advantage

Synopsis

This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.

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Review

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

Synopsis

This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.

"About this title" may belong to another edition of this title.

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