Items related to Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.

 
9780324113808: Advertising and Integrated Brand Promotion

Synopsis

This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.

"synopsis" may belong to another edition of this title.

Synopsis

This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.

"About this title" may belong to another edition of this title.