The Future of Business - Hardcover

Gitman, Lawrence; McDaniel, Prof Carl

Hardcover

ISBN 10: 032411351X ISBN 13: 9780324113518

Publisher: Cengage Learning, 1980

Synopsis

The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization--now more than ever--requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping learners understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business -- Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.

About this title

Review

The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.

I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.

Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.

This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.

Synopsis

Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with e-commerce case studies, color photos, and quick-hit sidebars. It explains what a business does and how it's created, identifies trends that will affect all businesses in the coming century, and pr

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 032411351X
• ISBN 13: 9780324113518
• Binding: Hardcover
• Edition number: 4
• Number of pages: 766