International Marketing Cases - Softcover

Jain, Subhash C.

Softcover

ISBN 10: 032410085X ISBN 13: 9780324100853

Publisher: South-Western, 2000

Synopsis

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

About this title

Review:

1. Kodak vs. Fuji. 2. Curtis Automotive Hoist. 3. Farggi. 4. Hatfield Graphics, Inc. 5. PBS (A) and PBS (B). 6. Colgate-Palmolive Company. 7. Currency Concepts International. 8. Outback Goes International. 9. California Foods Corporation. 10. Chivaly International. PART 3. 11. U. S. Automakers in Asia. 12. Nestle (Ghana) Ltd. 13. EQ Bank. 14. Kellogg in Europe. 15. The Gillette Company. 16. IKEA. 17. NOVA Biomedical and the Iran Deal. 18. The Clondike Works. 19. All Shave in Saudi Arabia. 20. Seagram Co. 21. Carvel in Beijing. 22. Hewlett Packard: DesignJet Online. 23. The Kellogg Company. 24. Avon Products, S.A. de C.V. 25. Connecticut Corporation (Japan). 26. FedEx and UPS in China--Competing with Contrasting Strategies. 27. PSA Peugeot Cittroen. 28. ABB in China: 1998. 29. Barossa Winery. 30. MacDermid, Inc.

Synopsis:

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well.

About this edition

• Publisher: South-Western
• Publication date: 2000
• ISBN 10: 032410085X
• ISBN 13: 9780324100853
• Binding: Paperback
• Edition number: 6
• Number of pages: 198