Microeconomics: "Wall Street Journal" Edition: A Contemporary Introduction (Microeconomics: A Contemporary Introduction) - Softcover

McEachern, William A.

Softcover

ISBN 10: 0324072937 ISBN 13: 9780324072938

Publisher: Cengage Learning, 1980

Synopsis

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of macroeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.

About this title

Product Description

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Synopsis

This sixth edition of a reader-friendly introductory text makes use of many concrete examples to explain concepts. Topics common to both macro- and microeconomics are covered in the first four chapters, while later chapters cover the market system, market structure and pricing, resource markets, market failure and public policy, and international m

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324072937
• ISBN 13: 9780324072938
• Binding: Paperback
• Edition number: 6
• Number of pages: 480