Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only--customized case selections are available through Custom Publishing.
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In this edition, the authors continue their presentation of strategic management today. Both the text and cases have been thoroughly updated to present a portrait of today's global business environment, and the latest theory and application of the strategic management process. This text focuses on the outcome of the strategic management process and integrates the resource-based view of the firm with the more traditional I/O model to explain how firms build a sustained competitive advantage.
"About this title" may belong to another edition of this title.
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