Synopsis
Strategic Management: Competitiveness and Globalization, 5th edition provides the most modern, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revise each chapter, incorporating cutting-edge along with current examples, research and findings to accurately portray today's global business environment demonstrating how the strategic management process is being applied by modern organizations. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms build a sustained competitive advantage.
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Synopsis
This work presents how firms achieve strategic competitiveness. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage.
"About this title" may belong to another edition of this title.
