Student Learning Guide to accompany The Power of Effective Marketing, 3rd edition - Softcover

ZIKMUND

Softcover

ISBN 10: 0324064500 ISBN 13: 9780324064506

Publisher: South Western Educational Publishing, 2001

Synopsis

This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

Edition details

• Publisher: South Western Educational Publishing
• Publication date: 2001
• Language: English
• ISBN 10: 0324064500
• ISBN 13: 9780324064506
• Binding: Paperback
• Edition number: 4
• Number of pages: 400