Items related to Effective Marketing: Creating and Keeping Customers
Synopsis
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
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Review
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
Synopsis
In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.
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Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472643040
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Effective Marketing: Creating and Keeping Customers
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. Seller Inventory # 00076077715
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Effective Marketing: Creating and Keeping Customers
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. Seller Inventory # CIN032406392XVG
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Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
Published by
Course Technology, Boston, MA, 2001
ISBN 10: 032406392X
ISBN 13: 9780324063929
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Text has some highlighting and cover has small tear on lower binding corner Quantity Available: 1. ISBN: 032406392X. ISBN/EAN: 9780324063929. Pictures of this item not already displayed here available upon request. Inventory No: 1560731362. Seller Inventory # 1560731362