Managerial Economics: Applications, Strategy and Tactics - Hardcover

McGuigan, James R.; Moyer, R. Charles; Harris, Frederick

 
9780324058819: Managerial Economics: Applications, Strategy and Tactics

Synopsis

Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large.

"synopsis" may belong to another edition of this title.

Review

The concepts are presented in a very clear manner and the authors have done an excellent job in gathering real-world applications of the theory. In fact, it is because of all of the practical applications and examples used by the authors that I adopted the book for use in my MBA managerial economics course . The applications are the strong point of this text and the reason I use it."

Synopsis

Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title