Multinational Management: A Strategic Approach - Hardcover

Cullen, John B.

 
9780324055696: Multinational Management: A Strategic Approach

Synopsis

This text uses strategy as its unifying theme to explore the global econmy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organisational practices.

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Review

Discussion of material is superb, as is the topic selection.

Synopsis

This text uses strategy as its unifying theme to explore the global econmy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organisational practices.

"About this title" may belong to another edition of this title.