Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World

ZIKMUND

ISBN 10: 0324028113 ISBN 13: 9780324028119

Publisher: Cengage Learning, 1980

Synopsis

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.

About this title

Review

I really like the premise and focus of the text: marketing in an e-commerce age. Things such as time to market and distance between cultures is quickly diminishing. Yours will be the first texts to point out what we intuitively know but tend to ignore: "The times, they are a changin'." This text is very readable and it is well organized. The examples and accompanying visuals are good and it appears the authors will include the very latest data. The chapters are well written and presented in an easy to understand style. Chapters are very up to date and many excellent examples and illustrations are cited. Your book brings to life marketing concepts through a lot of examples of what actual businesses are doing. That really aids in comprehension, and makes the reading more interesting. Your text offers many interesting company examples and has an edge over Boone and Kurtz. Your boxed features are relatively short ones. Students will more easily read the shorter boxed features rather than the longer ones. Your e-commerce boxes are excellent.

About the Author

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide. Michael d'Amico was born and bred in Hoboken, New Jersey. He now lives in Akron, Ohio and is a professor of marketing at the University of Akron. D'Amico graduated from the Georgetown University School of Foreign Service, received his master's degree from Rutgers University, and earned his Ph.D. in business administration at Texas Tech University. Before attending Rutgers, he worked in sales and marketing positions in Washington, D.C. and New York City, and he now serves frequently as a consultant to not-for-profit, political, and commercial organizations and as a board member for such organizations as Goodwill Industries. D'Amico has published over one hundred proceedings, journal, and business press articles and has co-edited several proceedings and texts. Currently co-editor of the Journal of Marketing Management, he is also a past president of the Marketing Management Association and National Vice-President of Pi Sigma Epsilon, the national marketing fraternity. D'Amico has won a number of teaching awards and was selected by the Professional Fraternities Association as its 1997-1998 Outstanding Collegiate Chapter Advisor for his work with Pi Sigma Epsilon.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324028113
• ISBN 13: 9780324028119
• Binding: Misc. Supplies
• Number of pages: 689