Marketing Management : Cases for Creative Problem Solving: Cases for creative problem solving - Softcover

Weinstein, Laurence ; Annavarjula, Madan

9780324027372: Marketing Management : Cases for Creative Problem Solving: Cases for creative problem solving

Softcover

ISBN 10: 0324027370 ISBN 13: 9780324027372

Publisher: South-Western, 2000

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This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

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Synopsis

Written to encourage students to solve marketing problems creatively, this volume presents 25 intimate, conversational case studies focusing on a range of marketing concepts and themes, including general marketing and business ethics; positioning and segmentation; international marketing; research;

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