Items related to Business Communication: Process and Product

Business Communication: Process and Product - Hardcover

Guffey, Mary Ellen

 
9780324007664: Business Communication: Process and Product

Synopsis

Business Communication: Process and Product provides a practical, applied process approach to developing effective business documents and communications as well as numerous examples of business documents and instruction on using today's business technologies and to enhance communication and presentations.

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Review

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

Synopsis

Using dozens of case examples throughout, Guffey (business English, Los Angeles Pierce College) covers business communication at all levels, including listening and nonverbal skills, collaboration, meetings skills, presentations, and of course, business writing. The units on business writing incorporate information on basic correspondence such as e

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