Management Science and Decision Technology - Hardcover

Camm, Jeffrey D.; Evans, James R.

Hardcover

ISBN 10: 0324007159 ISBN 13: 9780324007152

Publisher: Cengage Learning, 1980

Synopsis

The focus of this book is on using data and spreadsheet models effectively for the analysis of business problems and decision making. Included are discussions of building good spreadsheet models; data collection, visualization, and statistical analysis; forecasting; optimization using Excel Solver; decision and risk analysis; and simulation using Crystal Ball add-in for Excel and Arena BE. The principal focus is on gaining insight and intuition for better decisions, with applications in operations planning, finance, and marketing.

About this title

About the Author

Jeffrey D. Camm is the Inmar Presidential Chair and Associate Dean of Analytics in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published over 30 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, Interfaces, and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, he has served as an operations research consultant to numerous companies and government agencies. From 2005 to 2010 he served as editor-in-chief of interfaces.

Synopsis

Camm and Evans (University of Cincinnati) cover data collection, spreadsheet modeling, visualization, statistical analysis, forecasting, optimization, decision and risk analysis, and Monte Carlo simulation. The CD-ROM accessory provides academic versions of Arena business edition and TreePlan, student versions of Crystal Ball Pro, OptQuest, and CB

About this edition

• Publisher: Cengage Learning
• Publication date: 1980
• ISBN 10: 0324007159
• ISBN 13: 9780324007152
• Binding: Hardcover
• Number of pages: 408