Strategic Management: Building and Sustaining Competitive Advantage - Softcover

Pitts, Robert A.; Lei, David

Softcover

ISBN 10: 0324006993 ISBN 13: 9780324006995

Publisher: South-Western, 1999

Synopsis

This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

About this title

Review

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

Synopsis

A textbook for courses or self-study for business executives explaining methods for building and extending competitive advantage, organizing for advantage, and sustaining and renewing advantage. Pitts (Gettysburg College) and Lei (Southern Methodist U.) focus on the themes of distinctive competence, quality, The Internet, globalization, managing ch

Edition details

• Publisher: South-Western
• Publication date: 1999
• Language: English
• ISBN 10: 0324006993
• ISBN 13: 9780324006995
• Binding: Paperback
• Edition number: 2
• Number of pages: 448