Items related to Marketing

9780324006384: Marketing

Synopsis

A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

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Synopsis

New edition of a text that presents new and essential marketing knowledge. In the 14 chapters, Lamb (marketing, Texas Christian U.), Joseph Hair (franchising and entrepreneurship, Louisiana State U.), and Carl McDaniel (marketing, U. of Texas) discuss topics including the world of marketing; analyzing marketing opportunities; product, distribution,

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