A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.
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New edition of a text that presents new and essential marketing knowledge. In the 14 chapters, Lamb (marketing, Texas Christian U.), Joseph Hair (franchising and entrepreneurship, Louisiana State U.), and Carl McDaniel (marketing, U. of Texas) discuss topics including the world of marketing; analyzing marketing opportunities; product, distribution,
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Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39750446-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38460334-20
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # W01A-03339
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 51846998-6
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Fair. 5th Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0324006381-7-1
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780324006384. Seller Inventory # 8658679
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_320806779
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_394976033
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. 5th Edition. Minor marking in text, shelf and conrer wear to cover Quantity Available: 1. ISBN: 0324006381. ISBN/EAN: 9780324006384. Pictures of this item not already displayed here available upon request. Inventory No: 1560800786. Seller Inventory # 1560800786
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Good. 5th Edition. Used good, highlighting Quantity Available: 1. ISBN: 0324006381. ISBN/EAN: 9780324006384. Pictures of this item not already displayed here available upon request. Inventory No: ABE323302588. Seller Inventory # ABE323302588